SteelSeries was looking to redesign their product ads campaign to match their new, lighter, more minimal visual identity. The brand was at its final stages of a soft roll-out to help gradually introduce their audience to their new visual identity. SteelSeries’ 2019 redesign was a joint effort towards using graphic brand elements to highlight and supplement their new product photography in social, print, event, and Out of Home applications.

(1) Design a heroic digital ad campaign to promote SteelSeries' Arctis product line on major electronic retailer e-commerce sites such as Amazon®, Newegg®, GameStop®, and Best Buy®.

(2) Reinforce their new, minimal visual identity to support SteelSeries’ positioning as the ‘refined’ choice for high-performance gaming peripherals and accessories.

SteelSeries has been a driving force in esports since 2001, creating products specifically for pro teams and turning exceptional gamers into global superstars. Their pro team relationships are partnerships, working closely with gamers to fine-tune products and ensure they meet the needs of gamers at every level. SteelSeries is dedicated to building innovative products that push professional gaming further than anyone dreamed, combining professional-grade quality and durability with modern design.