About the Tribe
Curious and engaged home-seekers who know what their dream home looks like. They are not just looking for any realtor; they desire an advisor and mentor, a team of genuine individuals who can provide guidance during the biggest purchase of their life. These Tribe-members are detail-oriented, taking into account all aspects before making any decision. Patience and kindness are the two most important qualities they appreciate in both people and businesses.
Organic curves paired with sharp bracketed serifs lend the mark a sense of warmth and trust.
We created a visual language that embodied the core mission and values of the company.
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Buying is a home has long been at the forefront of the American dream. In fact, according to the NerdWallet’s 2022 Homebuyer Report, “83% of Americans say buying a home is a priority.” There is no shortage of firms who have taken a step towards helping buyers and sellers navigate the real estate market, and with over 100,000 firms in the U.S as of 2022 (NAR Quick Real Estate Statistics 2022) the need for real estate groups to differentiate and reinforce their brand grows by the day.
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Laricy, formerly The Matt Laricy Group (MLG), came to us to rebrand and reposition their firm, focusing on their established reputation and simplified process. The goal was to create a new brand identity that would reflect the firm's values and reinforce their position as a leading real estate group in the luxury real estate space.
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Laricy helps clients navigate the real estate landscape by offering them the knowledge and industry connections they need to streamline their home buying and selling journey. The group's investment in technology and innovation have positioned them amongst the top 5 Chicago real estate teams for the last 8 years.
CLIENT
LINKS
LARICY - Americorp Ltd.
SERVICES
Branding
Messaging
Positioning
Social Media
Email Campaign
Environmental Design
LARICY IN THE PRESS