About the Tribe
Technology enthusiasts who are conscious of the impact technology has on the environment and its resources; they appreciate spaces that incorporate darker, rustic materials in their natural forms. These Tribe-members strive to balance smart home automation with sustainability and believe introducing technology consciously and intentionally results in a healthier, more sensible lifestyle.
To extend the timelessness and beauty of the mark, we adopted the type family Aviano.
We designed a promotional campaign highlighting NOIR key benefits ->
{1} LEED Gold Certified
{2} Butterfly Keyless Entry
{3} COVID-Proof Filtration System
{4} Heated Concrete Floors
{5} Quaker Sound-Proof Windows
{1} LEED Gold Certified {2} Butterfly Keyless Entry {3} COVID-Proof Filtration System {4} Heated Concrete Floors {5} Quaker Sound-Proof Windows
A harmonious balance between luxury loft-style living and industrial durability, industry-leading home automation and cleaner, more sustainable resources.
The new identity is a culmination of the building’s interior and exterior identity, resulting in a visual language that looks and feels the same on the screen, paper, and in-person.
“Introducing NOIR” — Production collaborator INDIRAP
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Despite initial success, the new development suffered a decrease in market activity, while real estate markets across the country suffered due to the global pandemic. At the start of 2021, project developer Patrick Buck came to us to help redesign the development in hopes of breathing new life to the project.
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AOS worked collaboratively with TARIS Real Estate developer Patrick Buck —and brokering partners Laricy and Synergy — to rename the building and design a new identity for the project. A set of standards and visual guidelines were designed to allow for brand cohesion in all communications channels.
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As the first LEED Certified mid-rise in Chicago, NOIR’s mission is to lead the movement towards sustainable smart living. Located in the heart of West Loop — Chicago’s downtown tech hub — NOIR offers an alternative to smart living that is just as good for the environment as it is for residents.
CLIENT
LINKS
TARIS Real Estate
SERVICES
Branding
Positioning
Content Strategy
Launch + Rollout
Social Media Campaign
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